Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Tuesday, December 13, 2011
Friday, April 30, 2010
YouTube’s First Video Uploaded Five Years Ago
Yes you have Facebook, Twitter, ect, BUT, In my book, two things has made New Media.Hat Tip to Stan Schroeder & Mashable
One is Apple iMovie/Final Cut (just had its own 10 year anniversary), putting low cost non-linear editing software in eveybody hands.
Two is YouTube, but one has to ask if it was not for iMovie/Final Cut would YouTube be as big as it is?
Stan Schroeder
Although YouTube’s birthday is officially February 14, 2005, the first video was actually uploaded to the site exactly five years ago, on April 23, 2005.
The video is titled “Me at the zoo.” It was shot by Yakov Lapitsky and it’s only 19 seconds long, showing one of YouTube’s founders, Jawed Karim, at the San Diego Zoo.
The video doesn’t look like much, but it sparked a revolution; by July 2006, more than 65,000 videos were uploaded to the site every day. In October that same year Google acquired YouTube for $1.65 billion — a reminder of how fast things move in the age of the Internet.See the first ever YouTube video below...
The first video on YouTube, uploaded at 8:27PM on Saturday April 23rd, 2005. The video was shot by Yakov Lapitsky at the San Diego Zoo.
Wednesday, April 14, 2010
Twitter's Entire Archive Headed to the Library of Congress
The U.S. Library of Congress announced this morning via its official Twitter account that it will be acquiring the entire archive of Twitter messages back through March 2006. In addition to a massive printed collection, the Library already has an extensive collection of other digital assets. The Library of Congress is the biggest library in the world.
The Library does extensive work with data format standards, the semantic Web and other platforms for outside analysis. The addition of Twitter into the organization's offerings could foster an enormous amount of academic research. From a new kind of historical record to an unprecedented opportunity for discovering patterns of social interaction, this is big.For now there are more questions than answers with regards to this Library of Congress Twitter news.
Will the archive include friend/follower connection data? Will it be usable for commercial purposes?
Will there be a Web interface for searching it, and will that change the face of Twitter search for good?
Is there any way that the much larger archive of Facebook data could be submitted to the same body for analysis of the same kind?
Sunday, December 20, 2009
Pepsi Ditches Super Bowl Ads for Social Networking Campaign
While watching the Super Bowl this upcoming February, some viewers may notice a conspicuous absence: PepsiCo (PEP), which has advertised during the past 23 Super Bowl shows, won't be running any Pepsi commercials, according to The Wall Street Journal.
Before you brush this off as a non-event, let me remind you of some of the Pepsi commercials of Super Bowl past. The beverage maker has long paraded a series of A-listers to entertain us between plays. Puff Daddy (P Diddy, whatever you call him), Jackie Chan, Cindy Crawford (I will never forget that ad), and Ozzy Osbourne. So where will all of those unused Pepsi ad dollars go?
According to Frank Cooper, senior vice president of PepsiCo Americas Beverages, the company plans to focus its advertising strategy on a "marketing platform" rather than blitzing us with commercials during a single event. Pepsi says it is launching the "Pepsi Refresh Project," a collaboration between PepsiCo and a non-profit/charitable organization that awards grant money to community projects that are chosen by consumers.
This so-called "cause-related marketing" evidently works well, as evidenced by several case studies referenced in this article from onPhilanthropy. According to the article, Avon raised $300 million for breast cancer awareness. Obviously, Pepsi's marketing move isn't completely selfless. By using social media sites like Twitter and Facebook to reach out to consumers who might support and vote for a cause, the company is going to tap into a virtual world (literally) of advertising possibilities.
On Facebook, for example, Pepsi can issue invitations to participate in a poll to its followers. When someone votes on a charity choice, a message will get posted on their Facebook page that says they voted for one of Pepsi's cause choices and voila - advertising.
According to a report by Nielsen, Facebook is a virtual treasure trove for advertisers wishing to target 18 to 49-year olds. Twitter's numbers are a little lower - but impressive nonetheless. According to a March 2009 article from Social Media Today, 19% of adults between the ages of 18 and 24 have used Twitter or something like it, 20% between ages 25 and 34, and 10% between ages 35 and 44. For advertisers, this is the demographic sweet spot.
Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow. There is far more bang for the buck when advertising online then producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.
Before you brush this off as a non-event, let me remind you of some of the Pepsi commercials of Super Bowl past. The beverage maker has long paraded a series of A-listers to entertain us between plays. Puff Daddy (P Diddy, whatever you call him), Jackie Chan, Cindy Crawford (I will never forget that ad), and Ozzy Osbourne. So where will all of those unused Pepsi ad dollars go?
According to Frank Cooper, senior vice president of PepsiCo Americas Beverages, the company plans to focus its advertising strategy on a "marketing platform" rather than blitzing us with commercials during a single event. Pepsi says it is launching the "Pepsi Refresh Project," a collaboration between PepsiCo and a non-profit/charitable organization that awards grant money to community projects that are chosen by consumers.
A Virtual World of Advertising Possibilities
This so-called "cause-related marketing" evidently works well, as evidenced by several case studies referenced in this article from onPhilanthropy. According to the article, Avon raised $300 million for breast cancer awareness. Obviously, Pepsi's marketing move isn't completely selfless. By using social media sites like Twitter and Facebook to reach out to consumers who might support and vote for a cause, the company is going to tap into a virtual world (literally) of advertising possibilities.
On Facebook, for example, Pepsi can issue invitations to participate in a poll to its followers. When someone votes on a charity choice, a message will get posted on their Facebook page that says they voted for one of Pepsi's cause choices and voila - advertising.According to a report by Nielsen, Facebook is a virtual treasure trove for advertisers wishing to target 18 to 49-year olds. Twitter's numbers are a little lower - but impressive nonetheless. According to a March 2009 article from Social Media Today, 19% of adults between the ages of 18 and 24 have used Twitter or something like it, 20% between ages 25 and 34, and 10% between ages 35 and 44. For advertisers, this is the demographic sweet spot.
Pepsi's migration away from televised Super Bowl ads is a trend we can expect other big companies to follow. There is far more bang for the buck when advertising online then producing and paying for 30 seconds of airtime during one of the most expensive televised events of the year.
Tuesday, January 13, 2009
Sacrifice 10 Friends for a FREE Whopper….
Hat Tip The Tulsa Food Blog off twitter
If you are looking for an interesting and somewhat twisted way of getting free food consider Burger King’s Whopper Sacrifice.
The Whopper Sacrifice is a new Facebook application that requires you to sacrifice ten of your friends to receive a free Whopper.
Almost 200,000 people have already been sacrificed. So if you are in the mood for a Whopper, do not hesitate to sacrifice some of your friends before they sacrifice you.
Visit - whoppersacrifice.com
If you are looking for an interesting and somewhat twisted way of getting free food consider Burger King’s Whopper Sacrifice.
The Whopper Sacrifice is a new Facebook application that requires you to sacrifice ten of your friends to receive a free Whopper.
Almost 200,000 people have already been sacrificed. So if you are in the mood for a Whopper, do not hesitate to sacrifice some of your friends before they sacrifice you.
Visit - whoppersacrifice.com
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