Calling it a 'Social Media Mullet'. Business in the front and party in the
back. More than a tongue-in-cheek reference to a 1980s hair style, the phrase is now serious strategic advice professionals can follow to improve the way they connect with others online. According to Jessica Miller-Merrell, a nationally recognized recruitment expert and author of Tweet This!
Twitter for Business, encourages professionals to follow what she refers to in her new book as the Social Media Mullet Rule when using Twitter for branding.
“Basically, following the mullet golden rule means keeping most of your tweets professional and related to your business, roughly 70 percent,” Jessica said. “The remaining 30 percent should be personal, allowing the reader to see your true, authentic self.”
Tweet This! is Jessica’s first book. The self-published, 128-page Twitter tome was created as an easy-to-read resource intended for busy entrepreneurs, small business owners and nonprofit organizations.
“Busy people will appreciate the way it’s structured, short and to the point,” she said. “Anyone, regardless of their level of Internet savvy, should be able to pick up this book and immediately get started building their Twitter profile, based on solid business principles.
Oklahoma Twitter experts will enjoy seeing their success stories included among national case studies that show the incredible influence social media can have on the bottom line.”
According to Jessica, Tweet This! is currently the only book available that provides a daily 30-minute Twitter time management system. Worksheets are also included in the appendix that guides readers through the process of creating a Twitter marketing plan.
A Tweet This! launch party is scheduled for Thursday, Feb. 4 from 6:30 p.m. to 8 p.m. at the Sapphire Bar & Grill, located at 208 East Sheridan Avenue in Oklahoma City.
Copies of the book can be purchased at www.tweetingmybusiness.com, $19.95 for the paperback version and $14.95 for the e-book.
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